CONTACT:
Ken Neeld, President & Chief Executive Officer
Delphi Display Systems
(949) 574-4200 - office
KNeeld@delphidisplay.com
DELPHI DISPLAY SYSTEMS SELECTED AS AN APPROVED
SUPPLIER OF ORDER CONFIRMATION SYSTEM TECHNOLOGY
FOR WHITE CASTLE RESTAURANTS
COSTA MESA, CA (August, 27 2004) – Delphi Display Systems, Inc., a leading supplier of outdoor digital video display systems for the Quick Service Restaurant (QSR) industry, announced today that White Castle System, Inc., has selected them as an approved supplier of drive-thru Order Confirmation System (OCS) technology.
As part of the agreement, Delphi will supply OCS technology to participating operators of the Quick Service restaurant chain known for its unique sandwiches. White Castle is considering OCS for all new store builds, remodels and retrofits where a drive-thru exists.
“White Castle put our technology to test at selected drive-thru locations and was pleased with its performance and clarity”, said Ken Neeld, President and CEO of Delphi. “We look forward to working with White Castle to help further grow their business by creating a drive-thru experience that’s faster, more efficient, and therefore more profitable.”
Located at the order point in the drive-thru lane, Delphi’s OCS delivers state-of-the-art graphic images displayed on a large format, full-color LCD monitor designed as a self-contained, robust and sealed freestanding unit. The OCS improves order accuracy and speed of service by visually confirming a customer’s purchase at the point of sale using high-resolution video, graphics or text that can be viewed in direct sunlight. In addition, Delphi’s OCS technology can function as a value-added marketing medium by displaying suggestive sell images at the point-of-purchase.
"We're excited about working with Delphi,” said Jamie Richardson, Director of Marketing for White Castle. “Given our focus on ’satisfying cravings‘ for great food and great service, we're confident this new partnership will provide a powerful tool in our quest to always meet and exceed customer expectations."
About Delphi Display Systems
Headquartered in Costa Mesa, California, Delphi Display Systems designs and manufactures outdoor digital video display systems for the Quick Service Restaurant industry. Applications include drive-thru order confirmation, digital preview boards, digital menu boards, outdoor electronic kiosks, and indoor digital merchandising displays. Additional customers include McDonald’s, Carl’s Jr., Hardee's, Taco Bell, KFC, Jack In The Box, Wendy’s, Church’s, Popeye’s, Del Taco, Starbucks, Krispy Kreme Doughnuts, among others. For more information on the company or the products they offer visit http://www.delphidisplay.com or call (800)456-0060.
About White Castle
White Castle is based in Columbus, Ohio and operates 393 restaurants in 11 states. The company was founded in Wichita, Kansas, in 1921, and was the first fast-food hamburger chain. For more information on White Castle, visit http://www.whitecastle.com/