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Delphi Display Systems and Allure Global Solutions Announce an Expanded Outdoor Digital Signage
FOR IMMEDIATE RELEASE
Delphi Display Systems and Allure Global Solutions Announce an Expanded Outdoor Digital Signage Partnership
ATLANTA (Feb. 11, 2009)
– Allure Global Solutions, Inc. today announced an expanded partnership with Delphi Display Systems, Inc. to deliver complete product solutions for the rapidly growing outdoor digital signage market. To launch the expanded partnership, Delphi and Allure will unveil a multi-purpose 46" outdoor digital media display at the Digital Signage Expo in Las Vegas, Feb. 24-26.
Delphi Display Systems is a pioneer in ruggedized, sunlight-readable Liquid Crystal Display (LCD)technology for outdoor retail applications. From its dominant position in the Quick Service Restaurant (QSR) channel with Drive-Thru Order Confirmation and Merchandising applications, Delphi launched a highly successful Pump-Top Media Display solution for the convenience store and gas station channel in late 2006. Delphi's Pump-Top Media Display has been deployed on gas station fuel dispensers in markets in the U.S. and Canada through retail partnerships with major oil companies and C-store chains.
The expanded Delphi and Allure Outdoor Digital Signage partnership will create new digital media solutions for QSRs and C-stores that leverage the multi-purpose 46" outdoor media display. The partnership will also launch new outdoor digital signage applications for existing Allure markets, including theatres and theme parks.
Allure Global's digital signage networks are designed to influence customer purchasing behavior and maximize revenues. The company can integrate its digital media offerings with industry-leading point-ofsale (POS) software to maximize efficiency and marketing effectiveness in QSR, C-store, theatre and theme park environments. Its digital media content can be centrally managed along with in-store digital media displays for streamlined operations and a consistent look and feel.
"We have seen interest in our Outdoor Digital Signage Products increase significantly in the last few years," said Ken Neeld, President and CEO for Delphi Display Systems. "Our partnership with Allure will leverage the strengths of both companies and create turnkey media solutions for Outdoor Digital Signage deployments."
The expanded Delphi and Allure partnership will deliver new outdoor digital signage solutions, including:
QSR Outdoor Drive-Thru Digital Menu Boards and Pre-Sell Merchandising Boards
— designed to help QSR operators promote new products, display nutritional information, quickly and efficiently change menu items and update pricing while enhancing the customer experience at the drive-thru. Combined with Delphi's order confirmation functionality, digital signage at the drive-thru can also improve order accuracy, improve speed of service and increase profits.
Cinema Outdoor Digital Movie Posters
— replaces the current static paper poster with a full digital experience viewable outside the cinema. Content can be changed based on day-part or to route customers to less crowded theatres. Feature times and upcoming releases can also be highlighted.
Theme and Amusement Park Outdoor Digital Event Boards
— provide park visitors with ride and event information. Content can be changed based on day-part or to route customers to less crowded attractions. Food and public area locations can also be highlighted.
"Our expanded partnership with Delphi Display System for outdoor digital media will serve a broader customer base and a wider variety of needs," said Craig K. Chapin, CEO of Allure Global Solutions. "We've already seen the power of digital signage in indoor environments and are excited to bring this effective technology outdoors with Delphi's well-known, successful offerings."
About Delphi Display Systems
Headquartered in Costa Mesa, California, Delphi Display Systems designs and manufactures a wide variety of outdoor digital signage products serving the quick service restaurant (QSR), petroleum retail, and other retail market verticals. Applications include drive-thru order confirmation, digital menu boards, gas-pump top video displays, outdoor information kiosks and outdoor digital signage solutions for arenas, parks, stadiums and more. For more information about the company please visit them on the web at
www.DelphiDisplay.com
or call (
800) 456-0060
.
About Allure Global Solutions, Inc.
Allure Global Solutions, Inc. provides dynamic digital media solutions and comprehensive, flexible enterprise point-of-sale (POS) software. Headquartered in Atlanta, Allure Global's wide array of POS and digital media offerings are bolstering sales at theaters, restaurants, convenience stores, theme parks and retail spaces worldwide.
The company's mission is to create, deploy and support high-quality enterprise software solutions for cinema-specific point-of-sale systems, self-service kiosks, fountain display solutions, digital menu boards, digital merchandising screens and order confirmation displays. Please visit
www.allureglobal.com
for more information, or call (770) 951-0000.
For more information, please contact:
For Allure Global Solutions:
Robert Lawrence
EVP Marketing & Digital Media
(770) 951-0000 ext 341
rlawrence@allureglobal.com
For Delphi Displays:
Mark Reynolds
VP Digital Signage
(770) 565-5707
mreynolds@delphidisplay.com
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