BLOG

Subscribe

Controlling conversions from the gas pump to a C-Store purchase


Posted by Rob Greer | C-Store, Technology Solutions | No Comments August 30th, 2017

man pumping gas looking at gas station pump

Humans: among other things, they are forgetful, tend to chase dreams, worry about situations that may never happen, and are driven by impulses. For savvy convenience store (C-Store) owners, this is great news. These owners are interacting with thousands of customers daily who need fuel, be it diesel or donut. Even better, these customers may

Read more

Three customer loyalty-improving things your drive-thru restaurant may be missing


Posted by Rafael Klatil | Drive-Thru, Productivity, QSR | No Comments August 18th, 2017

ways to improve drive thru QSR

Various drive-thru restaurants are getting hit hard with food delivery services and online ordering programs. As the drive-thru sinks in customer favoritism, QSR owners worry about the future of the drive-thru. Certain QSRs are doing better than ever—Chick-fil-A, Raising Cane’s, Farmer Boys and others are climbing to the top of QSR growth charts. These restaurants’

Read more

The Psychology behind confirming lunch


Posted by Joe Convertino | QSR, Technology Solutions | No Comments July 21st, 2017

fast food psychology in the drive thru

Using Order Confirmation Systems to get customers to trust your brand Quick Service Drive Thrus influence their customers on a very large scale. That vanilla shake your drive thru presenter handed to a customer may have been the perfect ending to the ultimate first date. Your drive thru may be the only one an elderly

Read more

Being healthy is paying off for QSRs


Posted by Joe Convertino | Digital Menu System, Drive-Thru, Productivity, QSR | No Comments July 10th, 2017

fast food display

Fast food is not the same as fried food anymore. Society is more health-conscious than ever before. Food’s focus has left what tastes good, and has arrived at what ingredients are on the plate. This change in focus has hit the fast food industry especially hard, considering fast food is more easily made with a

Read more

Climbing to the top of the (fast) food chain with LTOs



food promotion LTO sticker

Make the most of LTOs with positioning and strategic menu displays As the QSR industry faces technological pivots, its customer base now craves new experiences within every combo meal. While some fast food restaurants insist on sticking to their original selling points, some are taking advantage of this change. Take Arby’s and Starbucks, for example.

Read more

How to draw in customers with digital menu boards


Posted by Rafael Klatil | Digital Menu Boards, Digital Menu System, Drive-Thru, QSR | No Comments May 19th, 2017

customer with digital menu board

A digital menu display can be your ultimate weapon or your ultimate demise. Digital menu boards are no longer a futuristic concept. They are in drive-thru’s and inside restaurants, becoming a no-brainer decision for many QSRs wanting to stay current with today’s technology. The question is no longer if you should upgrade to a digital menu

Read more

Better Time Management=Bigger Profits for QSR’s


Posted by Co Tang | Drive-Thru, Productivity, QSR | No Comments May 5th, 2017

fastTrackSA-300

Each of our timers are designed with customers in mind. FastTrack timer systems increase customer satisfaction and provide insight into how quickly staff members get an order out, how efficient your quick-service business is, and how to set feasible efficiency and productivity goals. Delphi Display Systems offers three industry-leading timer solutions. Each one has its

Read more

A Brave New World: What’s Happening to QSR’s Customer Ordering Process?


Posted by Joe Convertino | C-Store, Drive-Thru, Productivity, QSR | No Comments April 20th, 2017

qsr order changing process delphi display systems

Combatting a scattered customer ordering process Traditionally, the process behind a point of sale for Quick Service Restaurants (QSR’s) happened in the following ways: A customer placed their order verbally, through a drive-thru speaker, with a restaurant associate inside the store. Physical payment, be it a credit card or some cash, was exchanged for a

Read more

Are Digital Menu Boards Really Good for Driving Business Growth?


Posted by Co Tang | C-Store, Digital Menu Boards, Digital Menu System, Drive-Thru, QSR | No Comments March 10th, 2017

ODMB

A closer look at the true ROI of Digital Menu Boards Digital menu boards are becoming increasingly popular in quick serve and fast casual restaurants, as well as in convenience stores. Why? Because the benefits of this technology to these businesses are far-reaching and can have a significant impact on sales and operational efficiency. The

Read more

Now is the Perfect Time to Accelerate your Drive-thru’s Performance


Posted by Joe Convertino | Digital Menu Boards, Digital Menu System, Drive-Thru, QSR | No Comments January 16th, 2017

accelerator

New Technology Drives QSR and Fast Casual Restaurant Profitability If you’re running a chain of quick service restaurants, you know all too well the real difference that incremental improvements can make to your bottom line. Small changes can yield big profits if done correctly. But, identifying the right technology solution can be extremely challenging. Here

Read more

Simple Solutions to Lift Your QSR’s Revenue


Posted by Rafael Klatil | Drive-Thru, Productivity, QSR | No Comments January 9th, 2017

fastfood_profits

3 Activities That Will Immediately Boost Your Per-Check Performance My top QSR customers have shared with me some of their best practices, that target increasing per-check revenue and improving overall profitability. Consider adding these methods to your QSR or Fast Casual restaurant to provide an instant lift, with minimal effort: 1. Add “what” to your

Read more

Order Accuracy Trumps Order Time!


Posted by Co Tang | Drive-Thru, Productivity, QSR, Technology Solutions | No Comments January 3rd, 2017

qsr

Eye-opening Results from the 2016 QSR Drive-Thru Performance Study After two years exploring how certain dayparts and menu categories shaped the drive-thru experience, the QSR Drive-Thru Performance Study returned this year, breaking down the data by chain, researching 11 quick serves — and, for the first time ever, four fast casuals — to find out

Read more

5 Keys to Selecting the Best Digital Menu


Posted by Rafael Klatil | Digital Menu Boards, Digital Menu System, QSR, Technology Solutions | No Comments December 22nd, 2016

Digital Menu

Choosing the correct digital menu board for your quick service or fast casual restaurant can be a challenging task. There are several potential offerings that provide differing features, and just understanding the technical requirements can be daunting. In this article, we clarify the five key considerations you should take into account when choosing a digital

Read more

Innovative Drive-thru Timers Supersize Revenue Performance


Posted by Co Tang | Drive-Thru, Productivity, QSR, Technology Solutions | No Comments December 15th, 2016

supersized_burger

Innovative Drive-thru Timers Supersize Revenue Performance Visibility into Bottlenecks Spearheads Efficiency When it comes to speed-of-service, QSRs need every advantage they can get. A decrease of just 7 seconds can deliver as much as a 3% improvement in market share! Couple that with improved labor efficiencies driving better customer service, and significant improvements in bottom

Read more

3 Ways Social Media Grows Franchise Restaurant Sales!


Posted by Co Tang | Drive-Thru, Productivity, QSR, Social Media, Technology Solutions | No Comments July 26th, 2016

social

Simple Ways to Get More Customers Into Your Restaurant and Increase Your Revenue   The greatest marketing asset of the times we live in now is the ability to easily enlist your crew to take their phones out and post on social media… especially if it will bring more of their friends in while they

Read more

Pump Top Video Displays


Posted by Rafael Klatil | C-Store, Technology Solutions | No Comments August 18th, 2014

pumptop__jpg

Fuel Your Sales Growth with Pump Top Video Displays   It’s Saturday morning and before Eddie arrives at the local weekend hot rod showcase, he stops for gas. When he gets to the event, Eddie sees that his friend Geoff has brought his ’65 GTO, albeit unwashed. Eddie says to Geoff, “Hey, you know what

Read more

Keys to Successful Quick Serve Restaurant Upselling


Posted by Rafael Klatil | Drive-Thru, QSR | No Comments August 12th, 2014

upsell

Keys to Successful Quick Serve Restaurant Upselling   Many restaurant owners are uncomfortable with “upselling” techniques, where you try to get the customer to buy more when they order.  “I don’t want my employees to be pushy. That would drive away customers. Customers will buy what they want.” Well, what if there was a way

Read more

New Menu Labeling Requirements – Pt2


Posted by Rafael Klatil | Compliance, QSR, Technology Solutions | No Comments August 4th, 2014

food-label3

Compliance Guidance for Restaurateurs – Part 2   New Menu Labeling Requirements – Part 2 (Continued from last week) The 2010 Patient Protection and Affordable Care Act (PPACA) Section 4205 establishes national menu labeling requirements for specified classes of restaurants and vending machines. As a result, nutritional disclosure and response to nutritional concerns are among

Read more

New Menu Labeling Requirements – Pt1


Posted by Rafael Klatil | Compliance, QSR, Technology Solutions | No Comments July 28th, 2014

food-label2

Guidance for Restaurateurs to Get In Compliance – Part 1   New Menu Labeling Requirements – Part 1 The 2010 Patient Protection and Affordable Care Act (PPACA) Section 4205 establishes national menu labeling requirements for specified classes of restaurants and vending machines. As a result, nutritional disclosure and response to nutritional concerns are among the

Read more

Improving Productivity at the Drive Thru


Posted by Co Tang | Digital Menu System, Drive-Thru, Productivity, QSR | No Comments July 22nd, 2014

falafel

What could be different around here? It was his 2 year anniversary as owner of Freddie’s Fast Falafel, a standalone quick serve restaurant (QSR) specializing in Mediterranean foods and beverages that can be eaten on-the-go, including pita sandwiches and wraps. His restaurant concept had started out strong, but now was beginning to lag. Eddie, a

Read more

The Power of a First Impression


Posted by Rafael Klatil | Digital Menu System, Technology Solutions | No Comments July 14th, 2014

burger

The Power of a First Impression Eddie knows that, “You never get a second chance to make a good first impression.”   For his first date with Michelle he washed and waxed the car and wore his best jeans.  When they stopped by their favorite quick service restaurant to order something along the way the images

Read more

Revitalizing the QSR Brand Experience


Posted by Co Tang | QSR, Technology Solutions | No Comments July 7th, 2014

pickles

“I didn’t want pickles” Has fulfilling an order ever gone wrong at the drive-thru?  Hmmm, let’s see.  Ah yes, there was the one time our friend, Eddie, asked for no pickles or onions but got a double dose of each in his sandwich.  That used to be Eddie’s favorite fast food restaurant.  The experience left

Read more

Does a QSR sell Pictures or Products?


Posted by Rafael Klatil | Digital Menu System | No Comments June 30th, 2014

ODMB Triple

It’s said a picture is worth a thousand words, which is great if your store sells words, but Quick Service Restaurants (QSRs) sell convenient, to-go foods.  Many digital signage systems are focused on the pictures, but focusing on the products themselves is a much better approach.  When an operator wants to optimize their digital menu

Read more

What If Everyone Bought a Beverage?


Posted by Co Tang | Drive-Thru | No Comments March 18th, 2014

shutterstock_38753659

Those of us in the restaurant business know that some of the most profitable items sold in a restaurant are beverages. Beverages make up a significant part of the bottom line for nearly every restaurant from QSR to Casual Dining and even Fine Dining. So, what if restaurant owners could increase their beverage sales by

Read more

Drive-Thru Times and Customer Satisfaction


Posted by Co Tang | Drive-Thru | No Comments November 20th, 2013

drive thru

Drive-thru’s were invented as a customer convenience feature. Customers want things done quickly, efficiently and with minimum hassle.  We have drive-thru wedding chapels, drive-thru banks, drive-thru liquor stores, drive-thru pharmacies and drive-thru dry-cleaners. Any service that can be brought to the customer without making them get out of the car has probably been thought of

Read more

Driving Sales With Digital Menu Boards


Posted by Rafael Klatil | Digital Menu System | No Comments November 19th, 2013

Generic1board

If you’ve worked in the QSR business for any length of time you know how pictures of food will stimulate sales of an item. Studies show that if you put a picture of an item up in plain sight of the customer, sales of that item will increase by about 15%. Introducing new items with

Read more

New Technology at the Drive-Thru


Posted by Rafael Klatil | Drive-Thru, QSR | No Comments November 8th, 2013

drivethru

How many of us have bought what we thought was the latest and greatest electronic device only to find out that 30 days later another more advanced copy was being sold? Frustrating isn’t it? Yet, when we think about it that next generation device will have upgrades or new features you might never even use.

Read more
mautic is open source marketing automation