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 Return on Investment Calculator

Order Confirmation technology can generate a significant return on investment based on improvements in both operational efficiency and marketing. Using the ROI calculator below, several business metrics can be entered to calculate the expected payback and ROI within the first 12 months of installing the equipment in the drive-thru. We have allowed for a conservative estimate of 60 days for a startup period to account for installation, employee training and operational integration. In practice, this is usually no more than 30 days.

There are three primary contributors to increased profits as a result of installing Order Confirmation technology in the drive-thru. First, sales increase (lift) can be expected due to daypart-based product merchandising, up-sell and cross-sell messaging. Additionally, by displaying a running total of the customer's order (including tax) as it is being placed, it has been shown that the customer will tend to spend more by rounding up to the next dollar amount. Delphi ROI Calculator

The second contributor to increased profits is the reduction of food waste. The Order Confirmation System (OCS) confirms the customer's order in real time as it is being placed with the drive-thru order taker. This significantly reduces errors in the order entry process, which results in fewer inaccurate orders. Improvements in order accuracy result in less re-filled orders, which ultimately reduce food waste associated with rejected orders. Food waste reduction estimates are based on survey information and industry data

The third primary contributor to increased profitability is improved speed of service times. Using data collected from the annual QSR Drive-Thru Study (*), we show a significant revenue contribution due to improved speed of service (total wait time), which, during peak dayparts, can allow more customers to be served. This improvement in speed of service reduces the overall number of cars in the queue during peak dayparts, which reduces the number of "drive-offs" (lost customers) - adding to sales.

There are other contributors to profitability such as reduction in employee theft and increased customer satisfaction that are less quantifiable on an industry wide basis. However, many of our customers have provided data indicating that Order Confirmation technology reduces theft and improved customer satisfaction - resulting in increased customer loyalty.

Using the ROI calculator below, please enter your specific sales, profitability and operational metrics to reflect your drive-thru business and see how Delphi's Order Confirmation technology can increase your profitability.
For more detailed informatiom, please Read This White Paper. 
* Red cells are input fields
Example Scenario  
Total Annual Sales
Drive Thru % of Sales
Total Annual Drive Thru Sales
Gross Margin on Food Sales
Gross Profit from Drive-Thru Sales
   
Profit Contribution from Sales Lift  
Sales Increase % due to OCS 1.75%
Annual Sales Increase
Annual Margin Contribution w/ OCS
   
Profit Contribution from Reduction in Food Waste  
Food Waste Reduction % due to OCS 0.75%
Annual Food Waste Reduction Savings
Annual Food Waste cost savings w/ OCS
 
Profit Contribution from Improved Speed of Service  
Peak Daypart Duration (min)
Average total Service Time (3-5 cars in queue) w/o OCS (sec)* 358
Total Vechicles served during peak daypart w/o OCS
New total service time w/ OCS (sec)*
Total Service Time Reduction w/ OCS (3-5 cars in queue) 12.5%
Increase in Vehicles Served during peak daypart w/ OCS
Average Check
Total Sales during peak daypart w/o OCS
Increase in Sales during peak daypart w/ OCS
Peak dayparts per year (assuming 2 per day, 365 days / year)
Annual Savings due to Reduces Total Service Time w/ OCS
Annual Margin Contribution due to Reduced Total Service Time w/ OCS
 
Total Annual Margin Contribution due to OCS
 
Maximum Cost of OCS Installed (new store installation) $ 6,500
Payback in Months
ROI, first 12 months - assuming 60 day startup period
Maximum Cost of OCS Installed (existing store retrofit)
Payback in Months
ROI, first 12 months - assuming 60 day startup period