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 Pump Top Displays FAQ

In a recent Nielsen Media Research study at Gas Stations with Forecourt Media Displays:
  • 77 percent of respondents looked at or listened to the programming while refueling
  • 89 percent intend to watch or listen to the programming on their next visit.
  • Brand recall among consumers watching the programming was extremely high averaging 40 percent.
Retailers with Forecourt Media programming have achieved strong sales results for items merchandised on their networks according to research conducted by a large Forecourt Advertising Network Operator:
  • Brands advertised on Forecourt Media Networks show an average sales lift of 20 percent over pre-periods
Some promoted brands achieved sales lifts of 70 percent or more versus pre-promotion periods

Why Gas Station Forecourt Media is a winner:
  1. There are over 125,000 Gas Stations in the US
  2. Over 50 Million people visit a Gas Station in the US daily
  3. It takes an average of 5 minutes to refuel your car
  4. Consumers are captive audiences during the refueling process
  5. Information including local weather, traffic and news in conjunction with relevant advertising provides consumers with a valuable media experience and encourages repeat visits to the retailer offering the service