Digital menu boards are becoming increasingly popular in quick serve and fast casual restaurants, as well as in convenience stores. Why? Because the benefits of this technology to these businesses are far-reaching and can have a significant impact on sales and operational efficiency.
For applications such as digital menu boards in QSRs, commercial displays are designed to operate in a variety of conditions including high levels of ambient brightness 24 hours a day, whereas home-use TVs assume a dim or darkened room 5 or 6 hours a day.
Restaurant operators can no longer afford not to go with outdoor digital menu boards. When all the costs are added up, outdoor digital menu boards deliver a comparable ROI, and provide the flexibility to change content on a moments notice.
Digital menu boards provide new opportunities to uniquely engage customers in ways that can drive sales, profitability and loyalty and therefore can play a vital role in in today’s innovative drive-thru quick service restaurant (QSR) operations.
We all have a fair weather friend that only participates when conditions are just right. Delivering Power over Ethernet (PoE) is a technology that, like a fair weather friend, may not be well suited for all outdoor weather conditions.
Providing help for QSR managers in evaluating outdoor digital displays and determining the best options for a drive thru applications.