Not only is the usual fast casual customer time-conscious, but he/she is addicted to smartphones and digital signage and wants new experiences with the amount of time allotted. Fast casuals continue to explode in popularity with the restaurant industry, mainly because its customers happen to be the largest customer base.
Digital menus are slowly becoming commonplace in fast food and casual eateries. This advancement in technology is an major improvement for, not only customers, but store owners as well. Visibility to menu items has dramatically increased, while costs spent on board replacements and LTO changes have decreased.
If your products seem to be selling worse than your competitors, don’t give up on what you’re selling. Drop the messaging your products currently use, and make way for more dynamic language that speaks to today’s trends.
There is significantly greater probability that customers look at a digital pump top display over a static one/no display at all. Using these increased changes, C-Stores can entice customers to step foot into their stores.
High-quality foods are contributing to QSR growth, but the way operations are run play a big part, too. Be it immediate service, a smile through the speaker, or a simple thank you, these chains have something that your drive-thru restaurant may be missing.
The use of an order confirmation system doesn’t just help your kitchen avoid customer recoveries, it addresses people’s mental necessities. The psychology behind confirming lunch is more complex than confirming your combo meal has no tomatoes.
Society is more health-conscious than ever before. Food’s focus has left what tastes good, and has arrived at what ingredients are on the plate. This change in focus has hit the fast food industry especially hard, considering fast food is more easily made with a fryer and carbs. However, drive thrus featuring lower-fat alternatives and better ingredients are receiving positive feedback and profit gain for their efforts.
It isn’t just exciting new food that helps increase QSR popularity. Upselling/reminding customers that the product is available and ready for experiencing, and visually promoting the item is the catalyst to consumers turning their attentions to QSR brands.
The question is no longer if you should upgrade to a digital menu board, but when you should make that upgrade.
Each of our timers are designed with customers in mind. Fast Track timer systems increase customer satisfaction and provide insight into how quickly staff members get an order out, how efficient your quick-service business is, and how to set feasible efficiency and productivity goals.
It’s true, the customer ordering process has scattered in only a few years’ time. But you and your business can keep up with consumers’ needs, lifestyles, and trends, while staying in business.
The benefits of digital menu boards over static can be generally organized into two groups: hard (quantitative) benefits and soft (qualitative) benefits. Over the past several years, industry research, as well as our own customer experience, has shown measurable quantitative and qualitative benefits associated with implementing digital menus.
Identifying the right technology solution can be extremely challenging. Read about a few things to consider when seeking the right solution to increasing your restaurant’s profitability.
My top QSR customers have shared with me some of their best practices, that target increasing per-check revenue and improving overall profitability.
In this article, I’ll explore excerpts from key industry insiders, as they interpret the most important findings from the study, including speed-of-service, order accuracy, customer service, and best practices in the drive-thru and fast casual business, shared by real, successful operators.
In this article, we clarify the five key considerations you should take into account when choosing a digital menu board solution.
Timing solutions are just one part of Delphi’s all-encompassing, end-to-end drive-thru offering, including outdoor and indoor digital menu boards, order confirmation systems, headset communications, and vehicle timers.
Encouraging your employees to advocate for your brand will not only increase your traffic, but it will spread in a way that traditional marketing will likely fall short. This then leads to creating a fan base through your employee advocacy efforts and that is a power play for your franchise restaurant for sure!
Today, convenience stores sell more than 80% of the fuels purchased in the United States, and their goal is to convert these customers into purchasers of in-store goods. The key growth factors for c-stores include the following:
If you aren’t upselling your customers, you won’t be able to maximize your revenue. Indoor and outdoor digital menu boards and order confirmation systems offer key benefits including: presentation quality, visibility, dynamic colors, and rotating messaging.
Last week, we introduced the new menu labeling requirements for restaurants, concerns over maintaining compliance, and what information is important to guests. This week we provide even more helpful information.
The 2010 Patient Protection and Affordable Care Act (PPACA) Section 4205 establishes national menu labeling requirements for specified classes of restaurants and vending machines. As a result, nutritional disclosure and response to nutritional concerns are among the most important issues for the restaurant industry to address.
What restaurant owner doesn’t want to drive sales, improve check averages and increase productivity?
QSR and Fast-Casual Restaurants have only a few short moments to make an impact and influence the buying behavior of a customer. Engaging with customers is fundamental to build a good first impression and the most valuable asset of all: repeat customers.
For many QSR brands, approximately 70% of business comes from the drive-thru, and customers, like Eddie, expect more than just quick service.
It’s said a picture is worth a thousand words, which is great if your store sells words, but Quick Service Restaurants (QSRs) sell convenient, to-go foods. Many digital signage systems are focused on the pictures, but focusing on the products themselves is a much better approach.
Beverages make up a significant part of the bottom line for nearly every restaurant from QSR to Casual Dining and even Fine Dining. So, what if restaurant owners could increase their beverage sales by 10% to 15% overnight with some simple ideas?
The power of drive-thru metrics from a Fast Track® timer system matched with order accuracy and a smile when the customer pulls away creates a great guest experience and a return visit.
Introducing new items with mouth-watering pictures is a hallmark of QSR Marketing. What happens however, after a period of time goes by and many of your customers have seen your menu board and the pictures of food in that same place time and again?
Looking at the entire drive-thru business as a package of integrated equipment is a new idea in the QSR space and perhaps one that franchisees will find has a great deal of value.