Digital menus are slowly becoming commonplace in fast food and casual eateries. This advancement in technology is an major improvement for, not only customers, but store owners as well. Visibility to menu items has dramatically increased, while costs spent on board replacements and LTO changes have decreased.
If your products seem to be selling worse than your competitors, don’t give up on what you’re selling. Drop the messaging your products currently use, and make way for more dynamic language that speaks to today’s trends.
The benefits of digital menu boards over static can be generally organized into two groups: hard (quantitative) benefits and soft (qualitative) benefits. Over the past several years, industry research, as well as our own customer experience, has shown measurable quantitative and qualitative benefits associated with implementing digital menus.
In this article, we clarify the five key considerations you should take into account when choosing a digital menu board solution.
If you aren’t upselling your customers, you won’t be able to maximize your revenue. Indoor and outdoor digital menu boards and order confirmation systems offer key benefits including: presentation quality, visibility, dynamic colors, and rotating messaging.
Introducing new items with mouth-watering pictures is a hallmark of QSR Marketing. What happens however, after a period of time goes by and many of your customers have seen your menu board and the pictures of food in that same place time and again?