Digital menus are slowly becoming commonplace in fast food and casual eateries. This advancement in technology is an major improvement for, not only customers, but store owners as well. Visibility to menu items has dramatically increased, while costs spent on board replacements and LTO changes have decreased.
If your products seem to be selling worse than your competitors, don’t give up on what you’re selling. Drop the messaging your products currently use, and make way for more dynamic language that speaks to today’s trends.
High-quality foods are contributing to QSR growth, but the way operations are run play a big part, too. Be it immediate service, a smile through the speaker, or a simple thank you, these chains have something that your drive-thru restaurant may be missing.
The use of an order confirmation system doesn’t just help your kitchen avoid customer recoveries, it addresses people’s mental necessities. The psychology behind confirming lunch is more complex than confirming your combo meal has no tomatoes.
The benefits of digital menu boards over static can be generally organized into two groups: hard (quantitative) benefits and soft (qualitative) benefits. Over the past several years, industry research, as well as our own customer experience, has shown measurable quantitative and qualitative benefits associated with implementing digital menus.
Identifying the right technology solution can be extremely challenging. Read about a few things to consider when seeking the right solution to increasing your restaurant’s profitability.
My top QSR customers have shared with me some of their best practices, that target increasing per-check revenue and improving overall profitability.
In this article, I’ll explore excerpts from key industry insiders, as they interpret the most important findings from the study, including speed-of-service, order accuracy, customer service, and best practices in the drive-thru and fast casual business, shared by real, successful operators.
Timing solutions are just one part of Delphi’s all-encompassing, end-to-end drive-thru offering, including outdoor and indoor digital menu boards, order confirmation systems, headset communications, and vehicle timers.
Encouraging your employees to advocate for your brand will not only increase your traffic, but it will spread in a way that traditional marketing will likely fall short. This then leads to creating a fan base through your employee advocacy efforts and that is a power play for your franchise restaurant for sure!
If you aren’t upselling your customers, you won’t be able to maximize your revenue. Indoor and outdoor digital menu boards and order confirmation systems offer key benefits including: presentation quality, visibility, dynamic colors, and rotating messaging.
What restaurant owner doesn’t want to drive sales, improve check averages and increase productivity?
QSR and Fast-Casual Restaurants have only a few short moments to make an impact and influence the buying behavior of a customer. Engaging with customers is fundamental to build a good first impression and the most valuable asset of all: repeat customers.
It’s said a picture is worth a thousand words, which is great if your store sells words, but Quick Service Restaurants (QSRs) sell convenient, to-go foods. Many digital signage systems are focused on the pictures, but focusing on the products themselves is a much better approach.
Beverages make up a significant part of the bottom line for nearly every restaurant from QSR to Casual Dining and even Fine Dining. So, what if restaurant owners could increase their beverage sales by 10% to 15% overnight with some simple ideas?
The power of drive-thru metrics from a Fast Track® timer system matched with order accuracy and a smile when the customer pulls away creates a great guest experience and a return visit.
Introducing new items with mouth-watering pictures is a hallmark of QSR Marketing. What happens however, after a period of time goes by and many of your customers have seen your menu board and the pictures of food in that same place time and again?
Looking at the entire drive-thru business as a package of integrated equipment is a new idea in the QSR space and perhaps one that franchisees will find has a great deal of value.