Not only is the usual fast casual customer time-conscious, but he/she is addicted to smartphones and digital signage and wants new experiences with the amount of time allotted. Fast casuals continue to explode in popularity with the restaurant industry, mainly because its customers happen to be the largest customer base.
Digital menus are slowly becoming commonplace in fast food and casual eateries. This advancement in technology is an major improvement for, not only customers, but store owners as well. Visibility to menu items has dramatically increased, while costs spent on board replacements and LTO changes have decreased.
The benefits of digital menu boards over static can be generally organized into two groups: hard (quantitative) benefits and soft (qualitative) benefits. Over the past several years, industry research, as well as our own customer experience, has shown measurable quantitative and qualitative benefits associated with implementing digital menus.