High-quality foods are contributing to QSR growth, but the way operations are run play a big part, too. Be it immediate service, a smile through the speaker, or a simple thank you, these chains have something that your drive-thru restaurant may be missing.
The use of an order confirmation system doesn’t just help your kitchen avoid customer recoveries, it addresses people’s mental necessities. The psychology behind confirming lunch is more complex than confirming your combo meal has no tomatoes.
Society is more health-conscious than ever before. Food’s focus has left what tastes good, and has arrived at what ingredients are on the plate. This change in focus has hit the fast food industry especially hard, considering fast food is more easily made with a fryer and carbs. However, drive thrus featuring lower-fat alternatives and better ingredients are receiving positive feedback and profit gain for their efforts.
It’s true, the customer ordering process has scattered in only a few years’ time. But you and your business can keep up with consumers’ needs, lifestyles, and trends, while staying in business.
The power of drive-thru metrics from a Fast Track® timer system matched with order accuracy and a smile when the customer pulls away creates a great guest experience and a return visit.