Not only is the usual fast casual customer time-conscious, but he/she is addicted to smartphones and digital signage and wants new experiences with the amount of time allotted. Fast casuals continue to explode in popularity with the restaurant industry, mainly because its customers happen to be the largest customer base.
Digital menus are slowly becoming commonplace in fast food and casual eateries. This advancement in technology is an major improvement for, not only customers, but store owners as well. Visibility to menu items has dramatically increased, while costs spent on board replacements and LTO changes have decreased.
The benefits of digital menu boards over static can be generally organized into two groups: hard (quantitative) benefits and soft (qualitative) benefits. Over the past several years, industry research, as well as our own customer experience, has shown measurable quantitative and qualitative benefits associated with implementing digital menus.
Identifying the right technology solution can be extremely challenging. Read about a few things to consider when seeking the right solution to increasing your restaurant’s profitability.
In this article, we clarify the five key considerations you should take into account when choosing a digital menu board solution.
It’s said a picture is worth a thousand words, which is great if your store sells words, but Quick Service Restaurants (QSRs) sell convenient, to-go foods. Many digital signage systems are focused on the pictures, but focusing on the products themselves is a much better approach.