Not only is the usual fast casual customer time-conscious, but he/she is addicted to smartphones and digital signage and wants new experiences with the amount of time allotted. Fast casuals continue to explode in popularity with the restaurant industry, mainly because its customers happen to be the largest customer base.
Digital menus are slowly becoming commonplace in fast food and casual eateries. This advancement in technology is an major improvement for, not only customers, but store owners as well. Visibility to menu items has dramatically increased, while costs spent on board replacements and LTO changes have decreased.
It isn’t just exciting new food that helps increase QSR popularity. Upselling/reminding customers that the product is available and ready for experiencing, and visually promoting the item is the catalyst to consumers turning their attentions to QSR brands.
The question is no longer if you should upgrade to a digital menu board, but when you should make that upgrade.
It’s true, the customer ordering process has scattered in only a few years’ time. But you and your business can keep up with consumers’ needs, lifestyles, and trends, while staying in business.