Not only is the usual fast casual customer time-conscious, but he/she is addicted to smartphones and digital signage and wants new experiences with the amount of time allotted. Fast casuals continue to explode in popularity with the restaurant industry, mainly because its customers happen to be the largest customer base.
Digital menus are slowly becoming commonplace in fast food and casual eateries. This advancement in technology is an major improvement for, not only customers, but store owners as well. Visibility to menu items has dramatically increased, while costs spent on board replacements and LTO changes have decreased.
It’s said a picture is worth a thousand words, which is great if your store sells words, but Quick Service Restaurants (QSRs) sell convenient, to-go foods. Many digital signage systems are focused on the pictures, but focusing on the products themselves is a much better approach.