Digital menus are slowly becoming commonplace in fast food and casual eateries. This advancement in technology is an major improvement for, not only customers, but store owners as well. Visibility to menu items has dramatically increased, while costs spent on board replacements and LTO changes have decreased.
If your products seem to be selling worse than your competitors, don’t give up on what you’re selling. Drop the messaging your products currently use, and make way for more dynamic language that speaks to today’s trends.