Digital menu boards are becoming increasingly popular in quick serve and fast casual restaurants, as well as in convenience stores. Why? Because the benefits of this technology to these businesses are far-reaching and can have a significant impact on sales and operational efficiency. The purpose of this discussion is to provide restaurant and convenience store operators with some real-world data on the financial returns that can be expected from implementing digital menu boards.
The benefits of digital menu boards over static can be generally organized into two groups: hard (quantitative) benefits and soft (qualitative) benefits. Over the past several years, industry research, as well as our own customer experience, has shown measurable quantitative and qualitative benefits associated with implementing digital menus.