Order Confirmation technology can generate a significant return on investment based on improvements in both operational efficiency and marketing. Using the ROI calculator below, several business metrics can be entered to calculate the expected payback and ROI within the first 12 months of installing the equipment in the drive-thru. We have allowed for a conservative estimate of 60 days for a startup period to account for installation, employee training and operational integration. In practice, this is usually no more than 30 days.
There are three primary contributors to increased profits as a result of installing Order Confirmation technology in the drive-thru. First, sales increase (lift) can be expected due to daypart-based product merchandising, up-sell and cross-sell messaging. Additionally, by displaying a running total of the customer's order (including tax) as it is being placed, it has been shown that the customer will tend to spend more by rounding up to the next dollar amount.
The second contributor to increased profits is the reduction of food waste. The Order Confirmation System (OCS) confirms the customer's order in real time as it is being placed with the drive-thru order taker. This significantly reduces errors in the order entry process, which results in fewer inaccurate orders. Improvements in order accuracy result in less re-filled orders, which ultimately reduce food waste associated with rejected orders. Food waste reduction estimates are based on survey information and industry data
The third primary contributor to increased profitability is improved speed of service times. Using data collected from the annual QSR Drive-Thru Study (*), we show a significant revenue contribution due to improved speed of service (total wait time), which, during peak dayparts, can allow more customers to be served. This improvement in speed of service reduces the overall number of cars in the queue during peak dayparts, which reduces the number of "drive-offs" (lost customers) - adding to sales.
There are other contributors to profitability such as reduction in employee theft and increased customer satisfaction that are less quantifiable on an industry wide basis. However, many of our customers have provided data indicating that Order Confirmation technology reduces theft and improved customer satisfaction - resulting in increased customer loyalty.
Using the ROI calculator below, please enter your specific sales, profitability and operational metrics to reflect your drive-thru business and see how Delphi's Order Confirmation technology can increase your profitability.
For more detailed informatiom, please Read This White Paper. * Red cells are input fields
