Outdoor digital menu boards have many advantages over static, printed materials. They eliminate the need for restaurants to design, print, and ship menus. Once a digital menu has been designed, it can be uploaded to an online portal, where it can be viewed by customers at any time.
Research shows that customers consider digital content on restaurant menus when making purchases, and believe such content influences their decisions. Outdoor Digital menu boards open opportunities to up-sell customers, resulting in higher rates of up-selling.
Outdoor digital menu boards influence perceived wait times and aid in speeding up service. Whether you’re a fast food restaurant or not, an easy-to-read, accessible menu board allows customers to make decisions faster, decreasing wait times for those in line.
The risk of employees forgetting or neglecting to change a static poster menu board can be avoided with digital menu boards. In addition to providing up-to-date information, digital menus can help ensure that all locations are sending consistent branding messages across the board.